Dip your toes into the wondrous world of affiliate marketing and use the social media giant to drive more traffic to your links. Now that you can autopost your content to Facebook, it’s time to consider dipping your toes into the world of affiliate marketing. Facebook affiliate marketing is a fantastic way to boost your income. With billions of people accessing the site every month, your target market is most likely on the platform.  You just need to attract them. Not sure how to monetise your Facebook followers? In today’s post, we’re breaking down: – Why need a Facebook page or group for affiliate marketing – How to use Facebook Ads to boost your affiliate revenue Let’s dive in!    

A Step-By-Step Guide to Facebook Affiliate Marketing

Step 1: Create a Facebook Page or FB Group

Instead of spamming your Facebook friends with links to your affiliate partners – create a Facebook Business Page or a group.

It’s an easy and FREE way for you to grow an established fan base that’s interested in what you’re selling. Here’s how you can build your audience in the beginning: – Send a message to your friends (ONLY if you know they would be interested. Don’t waste time on people who are not your target audience). – Send an email to your list of contacts and let them know you’ve created a Facebook Business Page or group about [topic]. Not too sure how to set-up a Facebook business page? Check out our step-by-step tutorial that will help you create your page in minutes!

Step 2: Engagement With Your Audience – Then Promote

Guess what? No one enjoys ads. Think about the sheer number of TV commercials or the can’t-skip ads on YouTube. It’s an unenjoyable experience that you can’t wait to get over so you can get back to watching your favourite show. The same thing applies to affiliate marketing.

  If you want a successful Facebook affiliate business, you need to establish yourself as an authority and build a relationship with your audience. That way, when you post an advertisement, your fans will be far more open to it because they value your opinion and trust you. So how do you build up engagement on Facebook? Use the 80/20 rule. – 80% of your posts are educational or entertaining and SHAREABLE. – 20% of your posts are promotional. You want to create as much value for your audience as possible with each post. Whether it’s a blog post that can help solve a problem or maybe it’s a fun quiz to build rapport.

You can take it a step further and create a free opt-in to encourage engagement and build your email list at the same time. Feeling stumped on what to post on Facebook? Here are 33 Facebook post ideas that will get you out of your creative slump.

Step 3. Use Facebook Ads

There is only so much you can achieve with organic Facebook posts.

It’s no secret that the social media giant is a pay-to-play platform, and if you want to grow faster and make more money in a shorter time frame – you should invest in Facebook Ads. With a few targeted ads, you can build an engaged audience in a couple of weeks. With billions of active users and a robust (and equally creepy) ads platform, you can drill down to life events like engagements, and basic demographics such as age, gender and country. The more specific you are about the type of person you’re trying to attract, the more likely you’re going to see a return on investment (ROI) from your Facebook Ads.  Tip: You can’t promote direct affiliate links. Only use Facebook Ads to grow your audience or send traffic to a blog post that has affiliate links. Finding the backend of Facebook Ads super confusing or not seeing results? Here’s what you need to know to boost your Facebook Ads efforts.

Affiliate Marketing Disclaimers

According to the Federal Trade Commission (FTC), you need to disclose your affiliate marketing efforts. The best way to do this is to add the following to your Facebook post: “This post contains affiliate links. I may receive a small commission if you click on the links of the products and make a purchase. The Ultimate Strategy Guide How to reverse engineer your way social media success
What this means is that it’s 100% okay to create a Facebook post with an affiliate link, but you can’t boost that post with Facebook Ads. If you do, and you get caught, you’ll find yourself banned from the programme. The only way to get around this is to create a blog post that contains your affiliate links and promote it with Facebook Ads.

Using ClickBank Affiliates on Facebook

Another retailer that has an extensive affiliate network is ClickBank. With its enticing commission rate of up to 75%, it’s a firm favourite with affiliate marketers. So how do you take advantage of ClickBank with Facebook? It’s a bit tricky. You’re not allowed to promote ClickBank links on your Facebook posts or ads. Cloaking your links with Bit.ly also won’t work as Facebook has marked all links from the site as unsafe and abusive. The only way to use ClickBank and Facebook is to create a piece of content that you own (like a blog post or a landing page) and promote that on the platform.

In Conclusion

Facebook is an excellent platform to grow your affiliate income, but you’ll need to focus on building rapport and trust for long-term success. To recap, if you want to be successful with Facebook affiliate marketing, you need to do the following: – Create a community (page or group). – Attract organic likes and follows with value-added content. – Promote your posts or page with Facebook Ads to grow faster. – Build a relationship with your followers.