In the same week YouTube announced that it will be working with non-profit organizations to help identify and remove extremist videos from its platform, Facebook is expanding a similar initiative …

The company said that it will be bringing to the UK a two-pronged strategy first used in France and Germany.

The primary approach is to train non-governmental organizations to identify videos which contravene the company’s policy forbidding videos that promote hate, extremism or terrorism. Non-profit groups will be trained and funded by the company, and given direct links to staff who can quickly review and remove the material.

Additionally, the Telegraph reports that Facebook will also give free advertising to anti-terror groups to help them counter radical propaganda messages.

The move is in response to pressure from the British government, which said that companies were failing to respond sufficiently quickly to extremist videos. YouTube faced more direct pressure when advertisers began boycotting the platform after their ads were embedded within or appearing alongside hate videos.